Usually, it goes like this —

The best way to do marketing is no marketing.

The best way to make friends is to become friendly.

The best way to make a huge amount of money is to solve a huge problem

The best way to stay fit is…

Blah… blah… blah…

They are hardly correct
And there are only a handful of things that have “best ways”

We can get stuck looking for the best way or fall for popular ‘best ways’
Or we can simply ask ourselves, or the people ahead of us - what is the way forward? What’s next?

It’s us. It’s genuine and we get the chance to lead.

Perhaps… the best way.